{"id":63341,"date":"2026-03-09T08:47:00","date_gmt":"2026-03-09T08:47:00","guid":{"rendered":"https:\/\/umib.net\/?p=63341"},"modified":"2026-03-09T09:15:41","modified_gmt":"2026-03-09T09:15:41","slug":"successful-delivery-of-the-training-marketing-for-female-entrepreneurs-by-prof-dr-nadine-tournois-within-the-framework-of-empowerher-project","status":"publish","type":"post","link":"https:\/\/umib.net\/en\/successful-delivery-of-the-training-marketing-for-female-entrepreneurs-by-prof-dr-nadine-tournois-within-the-framework-of-empowerher-project\/","title":{"rendered":"Successful Delivery of the Training \u201cMarketing for Female Entrepreneurs\u201d by Prof.Dr. Nadine Tournois within the framework of EmpowerHer project"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]On 03 March 2026<\/strong>, female students participated in the inspiring training session \u201cMarketing for Female Entrepreneurs\u201d<\/strong>, delivered by Prof.Dr. Nadine Tournois<\/strong>, Professor at the IAE Graduate School of Management<\/strong>, part of the University of C\u00f4te d\u2019Azur<\/strong> in Nice, France.<\/p>\n

This training represented a valuable opportunity for female students to attend a lecture delivered by an internationally recognized professor with extensive expertise in marketing strategy, international business, and entrepreneurship<\/strong>. Prof. Tournois is widely known for her academic contributions and international engagement in higher education and research.<\/p>\n

In recognition of her outstanding achievements, she has been awarded the prestigious Knight of the Legion of Honour<\/strong> by the French State. Established by Napoleon Bonaparte<\/strong>, this distinction is the highest national order of merit in France<\/strong>, granted to individuals who have demonstrated exceptional achievements and service to France and society at large.<\/p>\n

During the training, students explored key marketing concepts relevant for entrepreneurship, including understanding customers and community needs, developing a strong value proposition and brand identity, and applying digital and social media marketing strategies<\/strong> in a local and low-cost context. The session also addressed pricing, promotion, networking, and the development of simple marketing strategies<\/strong> for entrepreneurial initiatives.<\/p>\n

The training was highly interactive and fruitful<\/strong>, providing students with practical insights and valuable inspiration for developing their entrepreneurial ideas and strengthening their marketing skills. Participants particularly appreciated the opportunity to learn directly from a professor with such distinguished international experience.<\/p>\n

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