On March 23, 2026, within the framework of the “Isa Boletini” University in Mitrovica, specifically the Faculty of Economics and the Erasmus+ program, a lecture was delivered by Prof. Dr. Joanna Hernik from the West Pomeranian University for students of the courses “Business Data Analysis” and “E-Business.” The lecture, titled “Market Research in Business – Practical Approach of Desk Research and Field Research,” was held in the computer lab of the Faculty of Economics, where each student worked individually following the instructions provided by Prof. Dr. Joanna Hernik. The academic activity was practical and interactive, offering significant benefits to the students. They learned the approach to designing questionnaires using Google Forms and Microsoft Forms, as well as methods for processing and analyzing the collected data. The lecture contributed to enriching students’ practical knowledge and developing their skills in market research and analysis.